MID118 Media Concept Development

Course code: 
1 semester
Credits (ECTS): 
Level of study: 
Foundation level (bachelor’s degree level)
Program of study: 
Bachelor in Medieproduction
Teaching semester: 
2021 Autumn
Assessment semester: 
2021 Autumn
Language of instruction: 
Norwegian / English
Required prerequisite knowledge

The course is obligatory for students in Bachelor in Media Production (Bachelor i medieproduksjon), after completing their first year of study.

Students from Bachelor in Journalism, television and radio journalism and Bachelor in Journalism, print and online journalism can attend the course after passing JOU100, JOU101, JOU102 and MEV121.

Other students and exchange students may apply based on the following prerequisites:

  1. 30 ECTS of media production courses or equivalent experience.
  2. Study participation requires good knowledge of the English language.

Upon fulfillment of prerequisites, admission may be granted in consideration of the maximum amount of students accepted on the course.

Course content

The course provides students with the skills and knowledge required to develop media concepts. Students will be able to develop an idea from brainstorm to pitch. They will be able to utilise core skills of idea development, scriptwriting and storytelling in multiple formats, which they will apply through responding to creative briefs and developing pitches. The students will develop a solid understanding of storytelling and skills in concept development and scriptwriting.

Learning outcome

In accordance with the National Qualifications Framework the student will achieve the following learning outcomes after completing the course:

Learning outcome knowledge

The student has knowledge of

  • creative concept development processes and techniques
  • narrative and storytelling
  • scriptwriting conventions, formats and structures
Learning outcome skills

The student has skills in

  • narrative development and structure
  • creating and delivering pitches
  • scriptwriting for multiple genres
  • applying academic knowledge to practical and theoretical problems and explaining his/her creative choices
Learning outcome qualification

The student 

  • can develop ideas and concepts into scripts for different types of media productions
  • can present and communicate project ideas verbally and in writing
Working and learning activities

The course has compulsory attendance by the 80/20 rule and will consist of different workshops combined with lectures and practical work, in groups or individually. (See: Regulations governing studies and examinations are to be found at Volda University College, §4.6 on attendance/participation in teaching.)
Students will work with different obligatory work requirements throughout the semester, details of which will be stated in the semester plan.
Parts of the program can be implemented as e-learning modules and screen-based teaching and guidance.
The course will be taught in English if there are exchange students participating. Written work requirements may be written in Norwegian or English.


Assessment requirements

The student must have satisfactory attendance, and complete all work requirements in the course. The course has compulsory attendance by the 80/20 rule.

Evaluation system
Minimum number of students: 
Maximum number of students: 
Person in charge: 
Endre Eidså Larsen
This course is part of these study programs
Bachelor in Medieproduction
Bachelor of PR, Communication and Media
Journalistikk, spesialisering avis/nett
Journalistikk, spesialisering tv/radio
Form of assessmentGroupingDurationType of durationGrading scaleProportionCommentSupported materialScope
PortfolioIndividual-A-F, A is the best grade and E is the lowest passing grade100 %
Form of assessment:Portfolio
Type of duration:-
Grading scale:A-F, A is the best grade and E is the lowest passing grade
Proportion:100 %
Supported material:
Approval signature: 
Kate Kartveit