Semesters

MD201 Strategic Design

Course code: 
MD201
Duration: 
1 semester
Credits (ECTS): 
15
Level of study: 
Specialization level (bachelor’s degree level)
Emnenamn på Norwegian Nynorsk: 
Strategic design
Program of study: 
Media, IKT og design - Mediadesign
Teaching semester: 
2020 Autumn
Assessment semester: 
2020 Autumn
Language of instruction: 
English
Curriculum: 

Compendium will be available.

Required prerequisite knowledge

One year of academic education (preferably in media studies, design studies, cultural studies or social studies). The course is taught in English (sufficient mastery of the English language is required). Students failing to attend the first lecture without valid reason will be excluded. VUC reserves non-commercial user rights to work submitted during the course.

Course content

Strategic design is about crafting decision-making, guiding strategy development and implementation toward innovative outcomes that benefit people and organizations alike.

Learning outcome

In accordance with the National Qualifications Framework the student will achieve the following learning outcomes after completing the course:

Learning outcome knowledge

The students

  • will know about different analytic models for branding and visual / strategic planning
  • will know about different relevant theories connected to this field, and about presentation techniques
  • will know how to implement visualisation in an overall strategy
Learning outcome skills

The students will

  • have acquired extended skills in strategic planning, including concept development and diverse strategic techniques related to sender -, target group - and message perspectives
Learning outcome qualification

The students will 

  • have aquired understanding of strategic planning models and its implementation in an overall strategy and its visual presentation
  • have developed versatile knowledge for different target groups and customers
Working and learning activities

By way of an analytical pilot project, the students themselves draw up the framework for their practical strategic work. Emphasis will be placed on a detailed presentation of these terms of reference, so that the subsequent process is firmly anchored on this basis. The final product is an individual written report. The report is based on a group presentation in front of the class, containing a strategy plan for an event, service or a brand. For the most, there will be one weekly meeting with lectures, group meetings or seminars. After the group presentations, the students will continue working on the final product individually. Minor seminars including lectures and assignments might be given. Some lectures may take place at evening time and/or during weekends (own timetable will be supplied).

Assessment requirements

Hand-ins and presentations (individual and in groups) throughout the course (ref. own timetable).

Minimum number of students: 
12
Maximum number of students: 
46
Person in charge: 
Thomas Lewe
This course is part of these study programs
Media, IKT og design - Mediadesign
Erasmus Exchange Programme
Journalistikk, spesialisering avis/nett
Journalistikk, spesialisering tv/radio
Form of assessmentGroupingDurationType of durationGrading scaleProportionCommentSupported materialScope
PortfolioIndividual-A-F, A is the best grade and E is the lowest passing gradeThe course will be assessed on the basis of an individual analysis (hand-in) and additionally on an individual written report consisting of the groups presentation (visuals and commentaries) and own, individual enhancements/additions, followed by a project report, outlining required theory, the strategy of the project and an evaluation of the students’ own efforts. All assessment and examination work must be done in english.
Individual analyses approximately 1500 words. Final group presentation approximately 20 minutes. Individual Project report approximately 4 000 words.
Vurderinger:
Form of assessment:Portfolio
Grouping:Individual
Duration:
Type of duration:-
Grading scale:A-F, A is the best grade and E is the lowest passing grade
Proportion:
Comment:The course will be assessed on the basis of an individual analysis (hand-in) and additionally on an individual written report consisting of the groups presentation (visuals and commentaries) and own, individual enhancements/additions, followed by a project report, outlining required theory, the strategy of the project and an evaluation of the students’ own efforts. All assessment and examination work must be done in english.
Supported material:
Scope:Individual analyses approximately 1500 words. Final group presentation approximately 20 minutes. Individual Project report approximately 4 000 words.
Approval signature: 
Odd Ragnar Hunnes 27.02.20